Who we are and our mission
StoryShift.uk is an independent editorial platform covering UK public debate, culture, media, politics, working life, technology and current affairs. We combine deep knowledge of British institutions and society with a European publishing perspective, offering readers a view of how social change, politics, culture and digital trends affect people, businesses and institutions in the United Kingdom.
Our mission is straightforward: to provide clear, fact-based reporting and analysis that helps our audience understand the forces shaping modern Britain. We are not aligned with any political party or commercial interest. Editorial decisions are made independently, and all content – including sponsored material – is clearly labelled. Our funding comes from advertising, commercial partnerships and clearly marked sponsored content; no external influence affects our editorial judgements.
What we cover and for whom
StoryShift.uk covers the subjects that matter to a UK audience: national and local politics, media and broadcasting, cultural trends, the future of work, technology regulation, digital platforms, public services, civil society and policy debates. Our readers include professionals, academics, policy-makers and engaged citizens who want sober, well-sourced journalism that connects British stories to wider European and global contexts.
We publish primarily for readers in the United Kingdom. Although our operating company is registered in Estonia, our editorial coverage is focused on UK audiences and UK-related subjects. For editorial queries specific to the UK market, contact ukdesk@storyshift.uk.
How we work
Every piece of editorial content published on StoryShift.uk is reviewed by a human editor before publication. Digital tools may support research, editing, formatting and content review, but final editorial responsibility rests with a named editor. For sensitive or potentially contentious topics, our team applies additional fact-checking and source-verification steps before sign-off. Full details of our editorial standards and correction procedures can be found in our Editorial Policy and Fact-Checking Policy.
Our Standards & Fact-Checking Lead, Kristjan Sepp, oversees source verification, corrections processes and transparency routines. All published content is subject to our corrections policy, which you can read at Corrections Policy.
Who is responsible
Maarika Tamm is the Editor-in-Chief and Responsible Publisher for the UK market. She holds overall editorial responsibility: publication decisions, editorial policy, source review, corrections, ethical guidelines, transparency routines and quality assurance. She can be reached at maarika.tamm@storyshift.uk or via the UK editorial line +44 20 4583 7711.
The editorial team is led day-to-day by Oliver Grant, UK Managing Editor, who oversees daily planning, news prioritisation, publishing schedules and coordination between writers, editors and researchers. For more details about every member of our editorial and standards team, see our Our Team page.
Company and imprint details
StoryShift.uk is operated by Nordbridge Media OU, a private limited company registered in Estonia (registry code 16849273). Registered address: Maakri 19/1, 12th Floor, 10145 Tallinn, Estonia. Estonia phone +372 668 2140; UK editorial line +44 20 4583 7710.
Jurisdiction note: Although StoryShift.uk is operated by an Estonia-registered company, it serves a UK-focused audience. Editorial enquiries should be directed to editorial@storyshift.uk; legal or compliance enquiries go to legal@storyshift.uk.
How to reach us
For general enquiries, feedback or questions about our coverage, use our Contact page. If you have a story tip or information you believe we should investigate, please visit our secure Tip Us page. You can also write directly to our UK editorial desk at ukdesk@storyshift.uk. For press, partnership or advertising enquiries, use the function emails listed on our site: press@, partnerships@, advertising@ (all @storyshift.uk).
Our commitments
- Independent editorial control: All editorial content is produced without commercial or political influence. Sponsored content is clearly labelled, and our editorial policy ensures separation between advertising and journalism.
- Thorough fact-checking and source verification: Every article is reviewed by a human editor; sensitive topics undergo additional fact-checking by our Standards & Fact-Checking Lead before publication. Our Fact-Checking Policy details our processes.
- Transparency about corrections and updates: We correct errors promptly and transparently. Our Corrections Policy explains how we handle inaccuracies and update published content.
- Respect for reader privacy and data protection: We follow strict data protection practices in line with applicable regulations. See our Privacy Policy and Cookie Policy for details.
- Openness about funding and ownership: Full company and ownership details are published on our Ownership & Funding page, along with information about our commercial partnerships and revenue sources.
For further background on why StoryShift.uk was founded and how we see our role in the UK media landscape, please read Our Story.